The core team includes:
Alexandra T. Greenhill, – Co-founder and CEO –
Alexandra T. Greenhill, MD is a nationally recognized physician leader and mother of three who from personal and professional experience, has a deep understanding of the in-house help market (in both child and elder care) and hiring, as well as over a decade of extensive health IT and social media project implementation. She has received numerous recognitions for her leadership and community work including the 2012 Queen Elizabeth II Diamond Jubilee Medal for Outstanding Service and the Women’s Executive Network (WXN) Top 100 Most Powerful Women in Canada.
Rob Attwell – Co-founder and COO – LinkedIn
Mr. Attwell has been involved in startup ventures and has extensive experience working with online media companies (and kids media in particular). He was previously Director of Development for Stockgroup Media, Inc where he developed the content licensing group from inception to $10m in annual sales. He owns Profiles Global, a provider of on-line behavioural assessments to clients in the US and Canada. Mr. Attwell holds an MBA from Ivey.
Francois Deschenes – Chief Technology Officer – LinkedIn
With over 16 years in the web development industry, Francois is a master of all things digital. His expertise spans programming, development and design, information architecture and analytics, iPhone applications, extranet development and customized web-based software projects. He has delivered stellar work for clients, including the Government of Canada, JPMorgan Chase Bank & Co., and Shaw Communications.