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Great examples: Slideshare from Dropbox explains what led to their success

 

 

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Brand Gap by Marty Neumeier, Director of Transformation, http://www.liquidagency.com.

One of the most useful things a startup can do is learn from others – both from their successes as well as their troubles. It’s also one of the most encouraging things to do, as learning happens from both cases and it helps normalise the experience one is going through.

Love these slides from Dropbox: “Dropbox Startup Lessons Learned“. They outline their struggles of finding the path to virality and their epiphany, that they needed a solution that fit their needs, and not just to follow “best practices”. 

The Coles’ Notes of the Dropbox experience: 

1. They resisted distractions and focused on making a simple and elegant product that “just works” and made their users happy (interestingly this follows a formula devised by Marty Neumeier, Director of Transformation, Liquid Agency: Trust = Reliability + Delight – see his excellent presentation Brand Gap on SlideShare).

2. Realised that they had a “new market” problem – i.e. while the solution to the problem was stellar, no one was actively searching for it (typical user statement was “wow, this is amazing, I didn’t realized I need it”) 

3.  Applied thinking from Steve Blank and Sean Ellis with the help of analytics to identify the right user acquisition strategy and executed well.

 Lots more interesting points, but to get those, go view the slidedeck!

Alexandra T. Greenhill, Co-founder and CEO, myBestHelper

Why Founders Fail: The Product CEO Paradox

TechCrunch

squaresEditor’s note:Ben Horowitz is co-founder and partner of Andreessen Horowitz. He was co-founder and CEO of Opsware (formerly Loudcloud), which was acquired by HP, and ran several product divisions at Netscape. He serves on the board of companies such as Capriza, Foursquare, Jawbone, Lytro, Magnet, NationBuilder, Okta, Rap Genius, SnapLogic, and Tidemark. Follow him on his blog and on Twitter @bhorowitz.

If I knew what I knew in the past
I would have been blacked out on your a** —Kanye West, Black Skinhead

Because I am a prominent advocate for founders running their own companies, whenever a founder fails to scale or gets replaced by a professional CEO, people send me lots of emails. What happened, Ben? I thought founders were supposed to be better? Are you going to update your “Why We Prefer Founding CEOs” post?

In response to all of these emails: No…

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